Pop-up urbanism can amplify a neighbourhood’s brand – as long as the spirit is in keeping with an area’s authentic identity.

Emily Hillman, Associate Urban Designer at Pegasus Group, explores whether the latest – in a long line of – design guides is a beauty or a beast.

Alan Hall, Projects Director at regeneration specialist Genr8 Developments, discusses the benefits of an approach that focuses on the long-term legacy of a scheme.

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