Pop-up urbanism can amplify a neighbourhood’s brand – as long as the spirit is in keeping with an area’s authentic identity.
Emily Hillman, Associate Urban Designer at Pegasus Group, explores whether the latest – in a long line of – design guides is a beauty or a beast.
Alan Hall, Projects Director at regeneration specialist Genr8 Developments, discusses the benefits of an approach that focuses on the long-term legacy of a scheme.