The construction industry is facing a number of unique challenges, from lengthy product specification processes to challenging compliance requirements. This combined with an increasingly competitive market means traditional marketing approaches often fall short, leaving building product manufacturers, architects and contractors searching for more effective ways to connect with their target audience.
More now than ever, construction businesses recognise the power of digital public relations (PR) to build brand awareness, generate sales leads and drive business growth.
Why PR is essential for architects, builders and developers
An effective digital PR campaign helps architects, builders and developers to build a strong reputation, communicate their expertise and reach the right audiences. By focusing on a range of digital PR techniques, such as targeted outreach to industry publications, effective SEO content creation and social media campaigns, construction businesses can create growth opportunities.
How can PR make a difference?
1. Building trust through thought leadership
Securing a by-lined article in an industry leading publication that covers a topical issue or provides a solution to a common challenge is a highly effective way to build trust and gain credibility. Publications with a high domain authority, such as Future Constructor & Architect, provide valuable opportunities to generate essential backlinks from thought leadership articles.
2. Enhancing online presence and SEO
PR can enhance online visibility through published articles, features and mentions across high-authority websites. In return, this improves the domain authority and SEO (Search Engine Optimisation) of a website, helping it rank higher against competitors on Google and other search engines. The higher the ranking, the more website visitors and potential sales leads.
3. Crisis management in construction
Crisis management helps construction businesses respond swiftly to any challenge. This could involve anything from project delays and negative reviews to responding to broader industry developments. This approach can help address public concerns, improve brand reputation and build trust with stakeholders.
Maximise visibility
One of the most effective ways to maximise visibility is through content creation. As part of a PR campaign, we can create detailed case studies of completed projects and highlight your expertise. Whether you lack marketing resources or need additional support, we can create a content schedule and plan to get projects and case studies in front of the right audiences.
Social media is also a great way to share behind-the-scenes content of ongoing projects. Along with digital PR, social media plays a crucial role in maximising awareness and generating sales leads. Whether it’s project updates, employee achievements success stories or new partnerships, being active on social media can help boost visibility. A more personal approach can ultimately create stronger connections and enhances engagement from potential new business contacts.
Another method of increasing brand visibility and generating media interest is through entering and winning awards. Industry awards boost credibility and authenticity while offering opportunities for media exposure, helping to reach a wider audience. We write and project manage award submissions and guide clients through the process every step of the way. If successful, we can help promote the win through blogs, social media posts and press releases, ensuring maximum visibility.
Partnering with a PR agency
Whether you’re looking to build a reputation as a thought leader, increase visibility or reach the right audience, a dedicated digital PR could be the answer for your business.
Partnering with a PR agency like Dragonfly PR, which specialises in construction, means we have a deeper understanding of business activities, unique challenges and audiences.
At Dragonfly PR, we work closely with our clients to create a monthly digital PR plan to elevate their brand to reach new business opportunities and sales leads.”
For further information on how to increase your business’s visibility and maximise sales leads contact Dragonfly today for a free consultation using the details below.
